BREAKINGBKT
02 / CASE STUDY
Phil's Eye
One dashboard to watch and run a whole estate of websites: traffic, leads, alerts and a team workspace, on a desk, a phone or the office TV.
The problem
The group runs a family of brand websites. Traffic sat in one tool, leads in another, uptime in a third, and nobody could say at a glance which site was having a good or a bad day.
What we built
01 / 04
The whole estate on one screen
Visitors, visits, pageviews, bounce rate and visit time across every site, with a live ticker of what just changed.
02 / 04
Drill into any site
Per-site traffic, channels and top pages, without logging into a separate analytics tool.
03 / 04
Mission control for the office TV
A wall mode with alerts, recent leads, the deals pipeline and every site's pulse, readable across the room.
04 / 04
In your pocket
Installs as an app on a phone, so the morning numbers are one tap away.
How it works
- Every site reports into one database
- Numbers roll up into an estate overview
- Alerts fire when traffic drops or a page changes
- The team picks it up in the shared workspace
What changed
- One place to answer “how are the sites doing?”
- Problems surface as alerts instead of being found days later.
- Leads and the deals pipeline sit next to the traffic that created them.